The label has since kicked off operations with four acts including Jason ‘Kido’ Igho, brother of the winner of the 2011 edition of the reality TV show, Big Brother Africa, Karen Igho.
Karen wrote on Twitter on Thursday, ‘Mikel Obi signed my brother @callme_KIDO to his record label’.
With the help of his younger brother Patrick Obi, the 25-year-old football star has set up his Matured Money Minds (MMM) entertainment label.
Mikel who has a relationship with P-Square, is hoping to take music promotions in Nigeria to another level.
“Mikel had always showed his love for music. Setting up a label is just a confirmation of his desire to contribute to the growth of the industry in Nigeria,” said a source.
The artists on the label have reportedly cut their albums and full promotions are in the pipeline to promote and make then rub shoulders with the biggest artistes in the music industry in Nigeria.
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